VAT to be (not) charged to a EU company

We are supplying product to a company NOT registered in South Africa. Invoices submitted will be paid to the entity in Europe through a forex payment. THe installation of the product and services will be done in south Africa through. Do we charge the Customer VAT and include the VAT calculation in our EU invoice to them.

You would need to charge VAT as the company is receiving and using the services in SA.